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Most People Will Never Build Anything That Matters. Here’s Why.

Harsh? Maybe. But it's true.

Many people spend their entire careers chasing things that feel good and look like accomplishments but never lead to creating anything that matters. 

They focus on stuff that looks good, thinking these things will lead to success. More education. More experience. More credentials. Work-life balance. Remote work. And more busy work. You know… the resume boosters. 

This is why some college graduates struggle to land jobs. They think, “I did my time. I got the degree. Now, I expect a good-paying job.” 

News flash. No one cares.

🔥 Hard Truth: I've watched countless "perfect on paper" people get outperformed by builders and doers. The difference? They stopped planning and “getting ready” and started creating and doing.

Here’s What Won’t Build Something That Matters

It’s not our fault. We’re told these are the right things to do, leading to success. We listen to them. Someone told them the same things. But in and of itself, it won’t get you anywhere.

🚫 The Education Trap

• Good grades won't build something that matters

• Brand-name schools won't build something that matters

• Certifications won't build something that matters

🔄 The Corporate Comfort Zone Trap

• Job titles won't build something that matters

• Work-life balance won't build something that matters

• Being the smartest person in the room won't build something that matters

• Climbing the "corporate ladder" won't build something that matters

⚠️ The Self-Sabotage Cycle Trap

• Waiting for the perfect moment won't build something that matters

• Perfectionism won't build something that matters

• Looking for "hacks" won't build something that matters

• Excuses and blaming won't build something that matters

Do you know what all of these things have in common?

They make you feel like you’re doing something—but none of them actually create value on their own.

Don’t get me wrong. Self-improvement is a good thing. But don’t expect anything unless you actually DO SOMETHING with it.

So, What Will Help You Build Something That Matters?

• Taking relentless action—even when it’s messy.

• Solving real problems for real people.

• Doing work that creates an undeniable impact.

• Making things happen instead of waiting for permission.

• Learning by doing, not just collecting credentials or degrees.

• Being consistent and persistent when others quit.

• Building your own value, not just adding value to someone else’s vision. If you’re the smartest person in the room, you're in someone else’s room.

The world is filled with people chasing these illusions of success—titles, diplomas, shortcuts, productivity hacks, certifications, etc. But the real winners? They’re out there doing the work, creating something so valuable that success has no choice but to follow—and last.

Here’s today’s 1 Tip: Focus on Outcomes, Not Optics

If you’re trying to build something great, here’s your one tip for today: Stop focusing on what looks successful and DO THE WORK.

🎯 Take Action Now:

• Write down ONE THING you’re committed to creating or building in the next 90 days

• If you’d like, reply to this email with your ONE THING—I’ll be your accountability partner and check in with you over the next 90 days.

• Share this with three people in your network who need this wake-up call

Go get 'em! 🚀

—Brenden

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